Your Local Car Rental

Local service you can trust - Easy airport or Reykjavik city pick-up

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Created by Febrian Hidayatfrom Noun Project

Family run Company

Friendly local support

Created by Siti Zulaikahfrom Noun Project

Flexible Cancellation

Flexible cancellation available on most bookings

Created by Suci Cahyanifrom Noun Project

Easy Pick-up

We deliver the car to KEF airport or your Reykjavik accommodation

Created by yode tivefrom Noun Project

Well Maintained

Clean and well-maintained cars

ABOUT ESJA

Who We Are

At Esja Car Rental, we focus on making your trip simple and reliable.

We understand what travelers need when exploring Iceland — clear information, dependable vehicles, and a smooth experience from start to finish.

Vehicles suited for Iceland

From small cars to 4x4 vehicles, our fleet is ready for Icelandic roads and weather.

Simple and Transparent Pricing

We keep things clear. No hidden fees — what you see is what you pay.

Easy Pickup

Skip airport queues and start your trip smoothly from the city.

What Our Customers Say

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Phil Hawkins profile picture
Phil Hawkins
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This is the car hire company you really want to use. They dropped the car off at our apartment on time and were very friendly. They have a variety of insurance packages so you can tailor it to where you are going. The prices are reasonable and handing back the car at the end of the hire period was quick and painless. They communicated on whatsapp when necessary and the whole operation was very professional. I will definitely use them again when next in Iceland.
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Federico Vigna profile picture
Federico Vigna
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Atención excelente Muy recomendable!
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Raj B profile picture
Raj B
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Exceptional service! Absolutely would rent from Kristian and the team again!
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Rod Doy profile picture
Rod Doy
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Hired a Suzuki from Esja to explore the Golden Circle at our pace. Kristjan delivered the car to our hotel exactly on time and was friendly and helpful. I was a bit wary of driving in Reykjavik but it is straightforward and there are nothing like the volume of traffic as at home. Had a lovely time and when we returned we texted Kristjan and he arranged to collect the car from the hotel in 10 mins. Whole experience was good and would recommend Esja if you are thinking of hiring a car for your trip.
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Michelle Q profile picture
Michelle Q
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We needed a car for our short trip in Reykjavik. Had a look around and found Esja Car Rental. Their prices are competitive and service was professional! We had no issues and the car provided was in mint condition. Even got a complimentary upgrade of vehicle. The selling point for Esja is that they offered delivery to our hotel of stay and also car pick up from the hotel if we so desired - without additional charges. Could also drop it off at the airport. It was definitely the best value for money we got and with good support from Kristjan. We will most definitely recommend and come back again to Esja when we visit Iceland next time. Thank you, Kristjan and team. :)
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Casi N profile picture
Casi N
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Superb service! Our plans changed at the last minute, and we needed to rent a car locally. He was able to accommodate us on such short notice, which we really appreciated. He was super friendly, responsive, and made the whole process easy. Highly recommended!
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Hannah Bauer profile picture
Hannah Bauer
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Amazing service, so nice that they drop the car off at your location and everyone I spoke to was incredibly friendly and responsive to questions via email!
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Borja Mariano profile picture
Borja Mariano
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The service of Esja Car Rental was excellent. Car in perfect condition.

FREQUENTLY ASKED QUESTIONS

The driver´s original and valid driving license (same applies to additional drivers). Regarding foreign drivers license: We need the license with Latin Characters as we need to be able to understand the license. Information we need are: Issuing date, expiring date, Full name, driver´s license number

Even though some countries have started issuing digital driving license Esja Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.

A valid credit card is required for the rental. If the renter does not have a credit card, we also accept 16-digit debit cards. It is permitted to use a card that belongs to someone other than the driver, provided the cardholder is present at the time of rental.

If the vehicle you selected during the reservation is unavailable during pick up we will supply you with a similar model. We always guarantee the same, or higher, category. We, however, do not guarantee the brand and model.

The pick-up and drop-off offices of Esja Car Rental are located in downtown Reykjavík City. The address is Vatnsstígur 10b, 101 Reykjavík

We do also offer our customers to meet and deliver our cars to them at their Reykjavik city hotel.

Minimum rental period is 24 hours.

We do not hold a deposit from our customers while they have a rental car. We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.

All our customers can reduce their liability to zero by opting for our Esja Summit package.

The Esja Summit reduces the liability amount for damages to zero. This includes damages covered by CDW/SCDW, GP, TP, Tire Protection and SAAP but also includes damages such as damage to the underside, wind blowing up the doors and water damages. This allows our renters to have a carefree experience with Esja Car Rental while enjoying our beautiful island.

Excluded are damages not covered by insurances as stated in Article 29 and 32 in the Rental Agreement and terms and conditions, for example intentional damages, damages caused by negligence or damages resulting from driving where prohibited.

Please note: Insurances can only be applied before the rental starts, not during the rental period.

Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.

To rent our larger 4WD, SUV´s or Luxury models the renter must be 23 years of age.

To rent a car at Esja Car Rental the renter/driver shall be at least 20 years old and shall have held a valid driving license for at least one year before renting the vehicle and must present the license when signing the Rental Agreement. To rent a large size SUV or a passenger car the renter must be 23 years of age.

Even though some countries have started issuing digital driving license Esja Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.

In addition to that we require the driving license do have Roman alphabet (not Arabic, Chinese or Cyrillic scripts )but if not, an International Driving License is required.

Any request for exemptions on the above must be sent via e-mail prior to pick-up

Included in the car rental price rate;

  • Unlimited mileage
  • 24% VAT tax
  • Collision Damage Waiver (CDW)
  • Super Collision Damage Waiver (SCDW)
  • Gravel Protection (GP)
  • Theft Protection (TP)

Credit card payment is the best option to pay for your rental vehicle when you book online. Visa, MasterCard, Union Pay, Discovery, Diners Club and JCB are valid.

The renter may also be able to book with a debit card if you have the online payment option available on it.

The renter, or someone traveling with the renter, also needs to submit a credit card on arrival when he picks up the vehicle. We require the renters to submit credit card but if you only have debit card we accept debit cards with a 16 digit number on the front.

Pick-ups at our office in downtown Reykjavik is only available during opening hours.
In cases of pick-ups after outside working hours we bring the car to your Reykjavik hotel. To do so you need to have already paid your rental upfront and gone through our online check-in kiosk before having the car delivered.

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