Real Icelanders ready to help you before, during, and after your trip.
Plans change — cancel your booking up to 48 hours before pickup.
Reserve your car today without paying anything upfront.
Transparent insurance options designed for Iceland’s unique roads.
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Perfect for city driving and summer road trips like the Golden Circle.
Great for couples or small families needing comfort and luggage space.
A smart choice for changing weather and more flexibility on Icelandic roads.
Best for bigger trips, extra space, and more demanding road conditions.
Perfect for city driving and summer road trips like the Golden Circle.
Great for couples or small families needing comfort and luggage space.
A smart choice for changing weather and more flexibility on Icelandic roads.
Best for bigger trips, extra space, and more demanding road conditions.
Perfect for city driving and summer road trips like the Golden Circle.
Great for couples or small families needing comfort and luggage space.
A smart choice for changing weather and more flexibility on Icelandic roads.
Best for bigger trips, extra space, and more demanding road conditions.
Esja Car Rental is a locally owned Icelandic company, founded with a simple mission: to make renting a car in Iceland easy, transparent, and stress‑free. We believe travelers should spend their time exploring Iceland — not navigating complicated rental processes.
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Esja Car Rental is a locally owned Icelandic company, founded with a simple mission: to make renting a car in Iceland easy, transparent, and stress‑free. We believe travelers should spend their time exploring Iceland — not navigating complicated rental processes.
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We at Esja Car Rental set out to provide travellers with the best service possible and we treat them in the same way as we ourselves would want to be treated. Driving around our beautiful island relies heavily on your rental car and with new cars only your excellent experience is guaranteed
when opting for our Liability Waiver
at the counter when you check-in online
or on-site additional expenditure
when you check in online
when opting for our Carbon Neutral Option
when picking up the car
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The driver´s original and valid driving license (same applies to additional drivers). Regarding foreign drivers license: We need the license with Latin Characters as we need to be able to understand the license. Information we need are: Issuing date, expiring date, Full name, driver´s license number
Even though some countries have started issuing digital driving license Esja Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.
A valid credit card is required for the rental. If the renter does not have a credit card, we also accept 16-digit debit cards. It is permitted to use a card that belongs to someone other than the driver, provided the cardholder is present at the time of rental.
If the vehicle you selected during the reservation is unavailable during pick up we will supply you with a similar model. We always guarantee the same, or higher, category. We, however, do not guarantee the brand and model.
The offices of Blue Car Rental are located at Keflavík International Airport and downtown Reykjavík City.
Our headquarters at Keflavík International Airport is located right next to the airport, at Blikavöllur 3. The office is within walking distance from the airport and takes only about 3 minutes to walk. See how to get there here.
To reach us, feel free to use the shuttle service option from the airport. Once you clear customs and enter the arrivals hall, the car rental shuttle parking space is right outside – next to “Flybus Parking”. This shuttle will take you to the Rental Car Area where Blue Car Rental will be your second stop on its route. Quite convenient and easy to find.
Our office in Reykjavík City, the capital of Iceland, is located at downtown Reykjavík, at Fiskislóð 22.
Minimum rental period is 24 hours.
We do not hold a deposit from our customers while they have a rental car. We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
All our customers can reduce their liability to zero by opting for our Liability Waiver.
The Liability Waiver reduces the liability amount for damages to zero. This includes damages covered by CDW/SCDW, GP, TP, Tire Protection and SAAP but also includes damages such as damage to the underside, wind blowing up the doors and water damages. This allows our renters to have a carefree experience with Blue Car Rental while enjoying our beautiful island.
Excluded are damages not covered by insurances as stated in Article 29 and 32 in the Rental Agreement and terms and conditions, for example intentional damages, damages caused by negligence or damages resulting from driving where prohibited.
Please note: Insurances can only be applied before the rental starts, not during the rental period.
Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.
To rent our larger 4WD, SUV´s or Luxury models the renter must be 23 years of age.
To rent a car at Blue Car Rental The renter/driver shall be at least 20 years old and shall have held a valid driving license for at least one year before renting the vehicle and must present the license when signing the Rental Agreement. To rent a large size SUV or a passenger car the renter must be 23 years of age.
Even though some countries have started issuing digital driving license Blue Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.
In addition to that we require the driving license do have Roman alphabet (not Arabic, Chinese or Cyrillic scripts )but if not, an International Driving License is required.
Any request for exemptions on the above must be sent via e-mail prior to pick-up
Included in the car rental price rate;
Credit card payment is the best option to pay for your rental vehicle when you book online. Visa, MasterCard, American Express, Union Pay, Discovery, Diners Club and JCB are valid.
The renter may also be able to book with a debit card if you have the online payment option available on it.
The renter, or someone traveling with the renter, also needs to submit a credit card on arrival when he picks up the vehicle. We require the renters to submit credit card but if you only have debit card we accept debit cards with a 16 digit number on the front.
Blue Car Rental offers all customers to save time by checking in online before arriving at our office. Eliminating the on-site rental process entirely.
When going through the online check-in you can decide if you want to pick up the car keys at the counter or in a key box.
At our office at Keflavík International Airport, you are able to pick up your car keys outside our opening hours through a key box. To do so you need to have already paid your rental upfront and go through our online check-in before picking up the car.
